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Information for Resellers

Genovate offers three options for authorized distributors of our DNA testing products:

  1. PREPAID KITS – Comprehensive at-home DNA tests with all lab fees included. 
  2. KITS ONLY – Flexible options, with lab fees paid separately.
  3. LEGAL DNA TESTS – Specialized offerings for legally admissible tests.
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Genovate has bright and informative test kit boxes available for all of our genetic tests. This is an excellent option for Resellers to create their own retail display or place the boxes in Genovate’s custom-designed counter top displays.

Genovate offers two options for authorized distributors of our DNA home test kits:

  • Prepaid.  Pay for the DNA collection kit and all lab fees at the time of purchase. Ideal for providing complete solutions to your customers.
  • Kit Only.  Order DNA collection kits for minimal upfront costs (lab fees excluded). Lab fees are paid either at the time of sale (by the Reseller) or after purchase (by the Consumer).*
Pros Cons
Prepaid No later fees for the Reseller
No extra fees for the Consumer
High upfront costs
Increased loss if stolen
Kit Only Low upfront costs
Reduced loss if stolen
Lab fee must be paid either at the time-of-sale (by the Reseller) or after purchase (by the Consumer)*

*If you order the Kit Only option and elect to sell to your consumer at the suggested retail rate (including lab fees), you are responsible for paying the lab fee at the time-of-sale. Payment is online through your distributor account. Alternatively, if you choose to sell the collection kit only (excluding lab fees) at a minimal fee, the consumer will pay the lab fees during the online kit activation process.

Getting started as a Reseller of Genovate DNA Tests:

  1. Sign up for a distributor account
  2. Log in to your distributor account and choose the Genovate products that your company would like to provide. Supplies ordered through your account will be promptly delivered to your business.
  3. Display and sell the Genovate test kits. Your customers can follow the instructions in each kit for sample collection and testing.

Questions? Contact us at

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Expand Your Business with Legal DNA Testing

dna collection container sLegal DNA Relationship Tests are intended for use in court to prove or disprove a biological relationship. DNA samples for Legal DNA tests must be collected following strict chain-of-custody procedures at an approved legal collection facility.

Would you like to become an approved legal collection facility and offer legal DNA tests to your clients? Please contact us at

Requirements for a Legal Collection Facility

To become an approved legal collection facility and offer legal DNA tests, facilities must meet the following requirements:

  • Have a qualified sample collector (e.g. health professional or lawyer) to collect and witness the collection of DNA samples. All necessary training is provided by the testing laboratory.
  • Provide secure storage for DNA samples before they are collected by a courier.
  • Have access to a photocopier.
  • Use official Chain-of-Custody DNA Sample Collection Kits provided by the testing laboratory.
Chain-of-Custody DNA Sample Collection Kit Contents

This kit contains sample collection and witnessing supplies for collecting DNA samples for up to 40 cases. Kits can be stored at room temperature indefinitely.

Kit contents include:

  • Sterile buccal (mouth) swabs
  • Legally Admissible DNA Test Requisition Forms
  • Individually barcoded envelopes for returning samples to the laboratory for testing
  • Fingerprinting supplies
  • Detailed instructions for sample collection and witnessing
Step-by-Step Process for Legal DNA Testing
  1. Schedule an appointment with family members for chain-of-custody DNA sample collection. Instruct clients to bring two pieces of legal ID and a recently taken passport-sized photograph.
  2. At the appointment: Complete the Legally Admissible DNA Test Requisition Form provided in the sample collection kit, ensuring that the requested DNA test type is selected. Obtain the DNA samples from your clients, following the chain-of-custody sample collection instructions provided in the sample collection kit. Courier the DNA samples and witnessing documentation to our testing laboratory.
  3. Include payment for the lab fees with the samples or log in to your distributor account to pay online. Testing will begin immediately once the samples are received and payment is received in full.


Any questions? Contact us at

DNA Sample Collection and Witnessing Fees

Resellers may charge a fee for chain-of-custody collection and witnessing, typically ranging from $20 to $100 per individual. This fee is directly collected and retained by the Reseller.

Ready to start offering Genovate DNA products?

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